Luxury Living, Redefined

About

Avari Apartments

Avari Apartments is a premier provider of luxury serviced accommodation in Central London, offering a refined alternative to traditional hotels. Designed for both corporate and leisure travellers, our residences combine the sophistication of five-star hospitality with the comfort, space, and privacy of a private home.

Operating across some of London’s most sought-after locations—including Victoria, Holborn, and Clerkenwell - Avari Apartments has established itself as a trusted operator of high-quality, design-led residences. Each apartment is carefully curated to deliver a seamless living experience, blending elegant interiors, premium amenities, and personalised service.

What truly differentiates Avari is its hospitality-led foundation. The business is built and operated by a leadership team with decades of experience across globally recognised luxury hotels, private members’ clubs, and high-end developments. This includes senior leadership and advisory roles across internationally renowned brands such as Sheraton Hotels, Champneys, Home House, St James’s Hotel & Club, Devonshire Club, and the Royal Garden Hotel.

This depth of experience spans strategic leadership, financial management, brand positioning, and operational delivery at the highest level, including overseeing multi-million-pound hospitality assets, leading full-scale refurbishments, driving revenue growth, and implementing world-class guest experience standards.

As a result, Avari Apartments applies institutional-grade hospitality expertise to the serviced apartment sector—delivering a level of professionalism, operational rigour, and commercial performance that sets it apart from traditional operators.

We are also proud to collaborate with leading luxury brands such as BVLGARI, reinforcing our commitment to quality, refinement, and detail in every aspect of the guest experience.

Luxury Living in Central London

Our Story & Vision

Avari Apartments was founded on the belief that modern travellers seek more than just accommodation—they seek space, comfort, and a sense of belonging, without compromising on quality or service.

Built on over 45 years of combined experience across hospitality, real estate investment, and development, the founding team identified a clear opportunity to elevate the serviced apartment sector by applying the standards, discipline, and commercial mindset of five-star hotel operations.

Having delivered results across a wide spectrum of hospitality environments—from boutique luxury hotels and Michelin-starred dining destinations to private members’ clubs and international developments—the team brings a uniquely holistic perspective. This includes expertise in asset optimisation, revenue management, refurbishment and repositioning strategies, and end-to-end operational delivery.

Since its formation, Avari Apartments has rapidly established a strong foothold in Central London, securing and operating a growing portfolio of high-quality properties in prime locations, with further acquisitions and partnerships in advanced stages.

Looking ahead, our vision is to redefine luxury extended-stay living, setting new benchmarks for quality, service, and performance. By combining best-in-class hospitality with strategic real estate insight, Avari Apartments is positioned to become a leading operator in both the UK and international markets.

2022

Winchester Collection

2023

Hatton Collection

2024

Gray's Collection

Prime Locations, Distinctive Experiences

Avari Apartments operates in three prestigious Central London districts: Victoria SW1, Holborn WC1, and Clerkenwell EC1. Each location offers unique access to cultural landmarks, business hubs, and exclusive dining options, ensuring guests enjoy both convenience and character.

Our Victoria apartments place you steps away from iconic sites and transport links, while Holborn blends historic charm with modern amenities. Clerkenwell stands out for its creative energy and boutique atmosphere, providing a tailored living experience that reflects the spirit of each neighborhood.

Explore our Central London Neighborhoods

Trusted by Guests for Comfort and Elegance

Guest Experiences at Avari Apartments

Our guests appreciate the seamless blend of sophisticated design and attentive service that makes every stay memorable.

Get in touch with

Avari Apartments

For enquiries or to reserve your luxury stay in Central London, contact us directly. Our team is ready to assist with personalised service and detailed information. Use the form below or reach us via phone or email to secure your premium serviced apartment experience.