Corporate Overview
“Hospitality expertise. Institutional discipline. Real estate performance.”
A Hospitality-Led Real Estate Platform
Avari Apartments is a Central London-based operator and asset partner, delivering premium serviced accommodation through a disciplined, hospitality-driven approach to real estate performance.
Built on decades of senior leadership across five-star hotels, private members’ clubs, and international developments,
Avari Apartments brings institutional-grade execution to the extended-stay sector.
Redefining Serviced Living Through Expertise
Avari Apartments operates at the intersection of luxury hospitality and real estate investment, delivering high-quality serviced accommodation across prime Central London locations.
Our model is designed to:
- Enhance asset value
- Maximise revenue performance
- Deliver a premium, brand-led guest experience
We provide a refined alternative to traditional hospitality while offering property partners a professionally managed, performance-driven solution.
Operational Excellence Meets Commercial Discipline
Avari Apartments is not a conventional operator. It is a hospitality-led platform built with institutional rigour.
Our capabilities include:
- Full operational management of serviced apartments
- Asset repositioning and refurbishment strategy
- Revenue optimisation (ADR, occupancy, yield performance)
- Financial reporting, forecasting, and KPI management
- End-to-end lifecycle management from acquisition to stabilisation
Our approach combines data-driven decision making with hands-on operational expertise, ensuring consistent and scalable performance.
Board-Level Experience. Proven Asset Leadership
Avari Apartments is underpinned by leadership with over 45 years of combined experience across hospitality, real estate, and finance.
The company benefits from exceptional senior expertise spanning:
- Management of a five-star London hotel with Michelin-starred dining and ~£10m annual turnover
- Direct responsibility for P&L, asset performance, and strategic direction
- Proven delivery of ADR growth, GOP optimisation, and revenue expansion
- Leadership through complex trading environments, including COVID-era recovery and stabilisation
- Execution of multi-million-pound refurbishment and repositioning projects
- Oversight of global development projects, including five-star hotels and mixed-use schemes
This experience is further supported by:
- Financial Directorships and operational consultants across leading London hotels
- Group-level financial leadership across hospitality portfolios
- Advisory roles to shareholders, family offices, and international investors
Institutional Capability
The leadership team brings deep expertise in:
- Strategic finance and governance
- Financial controls and reporting
- Budgeting, forecasting, and asset optimisation
- KPI management (ADR, RevPAR, GOP, NPS)
- Operational restructuring and performance turnaround
This ensures Avari operates with the
discipline and transparency expected by institutional partners.
From Concept to Completion
Avari’s leadership has worked extensively across:
- UK
- Europe
- Middle East
- Africa
- South Asia
Experience includes:
- Working alongside architects, MEP consultants, and interior designers
- Delivering hospitality-led developments from concept through to operation
- Managing procurement, design, and construction processes
- Supporting feasibility studies and investment decisions
This enables Avari to act not just as an operator, but as a
strategic partner in development and repositioning.
Rooted in Five-Star Standards
Avari Apartment's foundation is built on experience across globally recognised brands, including:
- Sheraton Hotels - Botswana, Limassol, Munich, Padova
- Champneys - Brussels
- Home House - London
- St James’s Hotel & Club - London
- Devonshire Club - London
- Royal Garden Hotel - London
- Admiralty Arch - London
This heritage informs:
- Guest experience design
- Service standards
- Brand positioning
- Operational systems
Driven by Data. Delivered Through Experience.
Our commercial strategy is built around:
- Advanced revenue management
- Dynamic pricing models
- Market-led positioning
- Premium guest targeting (corporate, international, HNW)
We combine
analytical insight with operational execution to drive sustained performance.
Aligned with Luxury
Avari Apartments maintains partnerships with luxury brands, including BVLGARI, reinforcing its commitment to quality and elevated guest experience.
Our brand is positioned to attract:
- Corporate clients
- High-net-worth individuals
- International travellers
- Extended-stay and relocation guests
Built for Expansion
Avari Apartments is actively expanding across Central London, with a growing pipeline of acquisitions and partnerships.
The platform is designed for:
- Portfolio scaling
- Institutional investment
- International expansion (including the Middle East)
Why Partner with Avari Apartments
- Institutional-grade leadership and governance
- Proven hospitality and real estate expertise
- Strong financial and operational discipline
- Prime Central London positioning
- Flexible partnership structures (management / lease)
- End-to-end asset lifecycle management
- Premium brand and guest positioning
A Strategic Partner in Real Estate Performance
Avari Apartments is more than an operator—it is a
hospitality-led asset partner, focused on unlocking value, enhancing performance, and delivering long-term success.
