How we collect, use, and safeguard your information

Privacy Policy

1. About This Policy


This Privacy and Cookies Policy (“Policy”) applies to Avari Apartments (“Avari Apartments”, “we”, “us”, “our”).


We are committed to safeguarding your personal data and complying with applicable UK data protection laws, including the UK GDPR and Data Protection Act 2018.


This Policy explains how we collect, use, disclose, and protect your personal data when you:


  • Visit our website
  • Make a booking
  • Stay at one of our apartments
  • Interact with us


This Policy supplements (but does not replace) our Terms & Conditions.


2. What Personal Data We Collect


We may collect the following categories of personal data:


Information You Provide


  • Full name, title, date of birth
  • Contact details (email, phone, address)
  • Nationality and identification documents
  • Booking details and preferences
  • Payment details (limited to secure processing)
  • Guest details (including additional occupants)
  • Special requests and communications


Sensitive (Special Category) Data


Only where necessary:


  • Health or accessibility requirements
  • Information voluntarily disclosed (e.g. dietary, religious preferences)


Automatically Collected Data


  • IP address
  • Device and browser information
  • Website usage and behaviour
  • Cookies and tracking data


Information from Third Parties


We may receive data from:


  • Booking platforms (e.g. Airbnb, Booking.com)
  • Travel agents or corporate partners
  • Property owners or landlords
  • Payment providers


3. How We Collect Your Data


We collect personal data through:


  • Direct interactions (bookings, enquiries)
  • Automated technologies (cookies, analytics)
  • Third-party partners
  • CCTV systems in communal areas


4. How We Use Your Personal Data


We process your data for the following purposes:


A. Contractual Purposes


  • Managing bookings and stays
  • Providing access to apartments
  • Processing payments
  • Communicating pre/post stay


B. Operational & Business Purposes


  • Improving services and guest experience
  • Internal administration, reporting, and training
  • Managing relationships with property owners and partners


C. Safety & Legal Compliance


  • Identity verification
  • Fraud prevention
  • Compliance with legal obligations
  • Security monitoring (including CCTV)


D. Marketing & Personalisation


  • Sending offers and updates (with consent)
  • Tailoring content and services
  • Analysing preferences and behaviour


Legal Basis for Processing


We rely on:   


  • Contract performance
  • Legal obligations
  • Legitimate interests
  • Consent (for marketing and cookies)


5. Sharing Your Personal Data


We may share your data with:


  • Payment providers (e.g. Stripe, Barclays)
  • Service providers (housekeeping, maintenance, concierge)
  • Technology and hosting providers
  • Marketing and analytics partners
  • Property owners or landlords
  • Hotel or accommodation partners
  • Legal and regulatory authorities


Where data is shared with third parties, they act as independent controllers or processors under their own privacy policies.


6. CCTV & Security


We use CCTV in communal areas (entrances, hallways, shared spaces) for:


  • Guest safety
  • Property security
  • Incident investigation
  • No CCTV is installed inside apartments
  • Footage may include audio where applicable
  • Recordings are retained for up to 90 days


7. Data Retention


We retain personal data:


  • Typically for 7 years after your last stay
  • Longer where required for legal or regulatory purposes


After this period, data is securely deleted or anonymised.


8. Cookies & Tracking Technologies


We use cookies to:


  • Ensure website functionality
  • Analyse performance and usage
  • Personalise content and marketing


Types include:


  • Necessary cookies
  • Analytics cookies
  • Marketing cookies
  • Functional cookies


You can manage preferences via your browser settings.


9. Data Security


We implement industry-standard security measures including:


  • Secure servers and encryption
  • Access controls based on roles
  • Third-party data protection safeguards


However, no system is completely secure, and data transmission is at your own risk.


10. International Data Transfers


Your data may be transferred outside the UK/EEA.


Where this occurs, we ensure:


  • Appropriate safeguards
  • Legal transfer mechanisms
  • Equivalent data protection standards


11. Your Rights


You have the right to:


  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability


You can exercise these rights by contacting us.


12. Accuracy of Information


You are responsible for ensuring that the personal data you provide is accurate and up to date. Please notify us of any changes.


13. Children & Minors


Our services are not intended for individuals under 18.


We do not knowingly collect data from minors without parental consent.


14. Payment Processing


Payments are handled securely via third-party providers such as:


  • Stripe
  • Barclays


Their privacy policies apply to payment processing.


15. Changes to This Policy


We may update this Policy periodically. Updates will be posted on our website and, where appropriate, notified to you.


16. Contact Us


If you have any questions or requests regarding this Policy: